Can Facebook Continue to Move Higher?

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With shares of Facebook (NASDAQ:FB) trading around $61.48, is FB an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Facebook is engaged in building social products in order to create utility for users, developers, and advertisers. People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them with the people they care about. Developers can use the Facebook platform to build applications and websites that integrate with Facebook to reach its global network of users, building personalized and social products. Advertisers can engage with more than 900 million monthly active users on Facebook — or subsets of its users — based on information they have chosen to share.

Amid reports of declining popularity and threats from emerging rivals, Facebook  is not taking any shifts in tech culture lightly. The social media giant released a stand-alone app known as Paper on January 30 in an attempt to change the way users engage with content and news on their smartphones. Judging by the rave reviews the app is getting from tech publications, Facebook Paper may be a real weapon in the battle to stop a migration to Twitter (NASDAQ:TWTR) and other upstart services. Facebook presented the Paper app in a blog post outlining its highlights. Instead of the horizontal scroll smartphone users have grown accustomed to, Paper offers a horizontal news feed that brings in stories recommended and liked by friends but, more importantly, recommendations from Facebook editors, whose job it is to present interesting content to engage users of the social media platform.

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