Can BlackBerry Win the Battle of the Underdogs?

Forecasts are, of course, just predictions, and anything can happen in a handful of years. But hope is not a strategy. There is no clear reason to expect that BlackBerry will spread like a virus in the smartphone market and find its way into the hands of every other consumer. Not only would it take catastrophe for Apple or Google to fall out of the top spots, but BlackBerry will have to outperform Microsoft as well.

Smartphone OS 2012 Market Share 2016 Market Share CAGR 2012-2016
Android 68.3% 63.8% 16.3%
iOS 18.8% 19.1% 18.8%
BlackBerry OS 4.7% 4.1% 14.6%
Windows Phone 2.6% 11.4% 71.3%
Linux 2.0% 1.5% 10.5%
Others 3.6% 0.1% -100.0%
Total 100.0% 100.0% 18.3%