Can BlackBerry Be the Stock It Once Was?

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With shares of BlackBerry (NASDAQ:BBRY) trading around $9, is BBRY an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

BlackBerry is a designer, manufacturer, and marketer of wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software, and services, it provides platforms and solutions for seamless access to information such as email, voice, instant messaging, SMS, Internet, intranet-based applications, and browsing. Its products and services feature the BlackBerry wireless solution, the Research In Motion Wireless Handheld product line, the BlackBerry PlayBook tablet, software development tools, and other software and hardware.

The man responsible for leading BlackBerry’s popular BlackBerry Messenger software has decided to leave the embattled smartphone maker, raising questions about the future of the company’s flagship messaging application. On Monday, BlackBerry confirmed that Andrew Bocking, a longtime executive at the Waterloo, Ontario-based company, had stepped down from his role as executive vice president of BBM and would be departing the company. The team developing BBM will now report to John Sims, BlackBerry’s recently installed president of global enterprise solutions, a BlackBerry spokesperson said in an email to the Financial Post. “The BBM organization remains as a group within BlackBerry and will continue to focus on BlackBerry and BBM strength in messaging and new areas of strength such as mobile marketing, community-building and enterprise messaging,” the statement said.

The decision to roll the BBM division into the company’s enterprise division is the latest move by BlackBerry chief executive John Chen that appears to refocus the once dominant smartphone maker on its core business users. Mr. Chen has made it clear that he believes BlackBerry’s path to salvation lies with its core enterprise users as he seeks to turn around the struggling company.

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