Can Apple Recapture the Magic of Siri?
Can Apple (NASDAQ:AAPL) make lightning strike twice? According to Barclays analyst Ben Reitzes, the Cupertino-based company needs “a Siri-like moment” at next week’s iPhone premiere, reports Apple Insider.
Reitzes believes that a watershed moment at Apple’s upcoming media event could rekindle investor interest in the iPhone maker and give its shares a much-needed boost. However, the Barclays analyst seems doubtful that Apple can recapture the kind of excitement that the debut of Siri sparked in 2011 when the voice-activated personal assistant was paired with the release of the iPhone 4S.
Siri “generated a flurry of consumer interest, making the first two quarters of the 4S upgrade cycle much stronger than expected,” noted Reitzes in a note to investors via Apple Insider. However, the analyst believes that the new technologies that will be unveiled at this year’s event have been “so well telegraphed” that there is little room for surprise.