Can Amazon Continue Its Uptrend?

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With shares of Amazon (NASDAQ:AMZN) trading around $403, is AMZN an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Amazon serves its customers through its retail websites and focus on selection, price, and convenience. The company also manufactures and sells Kindle devices. Amazon offers programs that enable sellers to sell their products on the company’s websites, including the sellers’ own branded websites, and fulfill orders through them. Amazon also provides platforms that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Online commerce has been on the rise because of the convenience, efficiency, and relatively low prices offered.

In the retail world, Mike Duke isn’t this year’s Santa Claus, nor is Gregg Steinhafel. Rather, the red suit belongs to Amazon’s very own Jeff Bezos, and it is all thanks to his little elves at the company’s toy factories. The holiday shopping season has always been a retail gold mine for big-name companies like Wal-Mart Stores (NYSE:WMT) and Target (NYSE:TGT), but this year, the competition has been especially fierce because the brick-and-mortar retailers are suffering struggling sales on account of new competition presented by e-commerce giants like Amazon. Wal-Mart and Target have worked to combat this new rival by shoring up their Internet offerings and marketing enticing online deals, but a new report from Bloomberg shows that despite their best efforts, it still isn’t enough, because Amazon has a more impressive online availability of toys than Wal-Mart or Target do.

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