Can a CBS Lineup Overhaul Reverse Troubling Trends?
Just one year removed from commanding the strongest Monday primetime network TV block, CBS Corp. (NYSE:CBS) is facing some tough decisions as it aims to stop viewership decline before its hit series How I Met Your Mother wraps up later this year.
According to The Hollywood Reporter, CBS averaged only 7 million viewers and a 2.0 adult rating on Monday — measures that placed CBS fourth among the Big Four networks. That’s a far cry from where CBS was in 2010, when the network sent TV’s top comedy, The Big Bang Theory, to Thursdays; How I Met Your Mother and Two and a Half Men were both showing growth; and 2 Broke Girls launched as the biggest comedy debut in 10 years with a 7.0 adult rating and 19.15 million viewers overall.
The sea change led CBS Entertainment President Nina Tassler to move quickly last week, when the network also placed last among the Big Four. She cancelled We Are Men after only two episodes and moved 2 Broke Girls to the 8:30 p.m. slot on Mondays. Tassler and CBS are hoping that 2 Broke Girls – which hit a series low on October 7 — can benefit from the enviable lead-in of How I Met Your Mother, but given the latter’s conclusion at the end of this season, the move amounts to a quick fix on a much larger problem.