Cadillac Confirms a Bigger ATS Family Beyond the Coupe
Cadillac (NYSE:GM) seems to have found a winning formula with the entry-level ATS, the brand’s smallest and most affordable sedan. With a starting price of $33,095, the ATS presents a formidable foe to the likes of the BMW 3 Series, the Audi A4, and the Mercedes-Benz C Class. While the European companies aren’t resting on their laurels, Cadillac isn’t either — in fact, it’s hoping to play with that formula to make the ATS more of a household name.
Cadillac recently unveiled the ATS Coupe, which is more or less exactly what it sounds like: The company sheared two doors off the original model and kept the car simple and elegant, allowing the design language of straight lines and clean sheet metal to do most of the talking. The coupe will also be the first Caddy to wear the new badge, which ditches the framing wreath.
However, General Motors’ global brand chief, Bob Ferguson, said to Automotive News that GM is “absolutely” considering at least one variant in addition to the coupe, as well as a V-series high-performance model, which is expected to be introduced later this year. Ferguson said the possibilities of both a convertible and a wagon are being looked at.