Bob Dylan: The Unexpected Star of this Year’s Super Bowl

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Elusive rock legend Bob Dylan will be featured in not one, but two ads to be aired during this year’s Super Bowl. The first ad uses a beloved Blonde on Blonde cut to advertise Chobani Greek yogurt, while the second one is rumored to feature an appearance from the man himself to advertise Detroit automaker Chrysler.

The Chobani ad has already been posted to YouTube. While Dylan himself doesn’t appear in the ad, his 1966 song “I Want You” from Blonde on Blonde is used in the spot. The ad mostly uses the song’s distinctive harmonica and the chorus rather than Dylan’s hallucinogenic verses about a guilty undertaker, a lonesome organ grinder, and a drunken politician all blocking the way to his beloved — who was likely not a container of honey-flavored yogurt.

The Chrysler spot hasn’t been officially announced, but sources who spoke to Billboard said that Dylan will appear in the ad, which will also feature a song from his enormous catalog. Chrysler has featured Eminem, Clint Eastwood, and Berry Gordy in its Super Bowl ads in recent years. The Eminem ad, a rapturous tribute to the Motor City, in particular gained much praise after it aired and Chrysler is likely hoping that Dylan’s appearance will work similar magic.

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