BlackBerry Scores With This Huge Corporate Order
BlackBerry (NASDAQ:BBRY) reclaimed some ground in corporate sales this week after Canadian Tire announced it was buying 3,000 devices from the Ontario-based smartphone producer. After the defection of numerous high-profile companies and government agencies, news that Canadian Tire was keeping it in the country could not have come at a better time.
The much-heralded BlackBerry Z10 release generated positive reviews, but the device failed to make a major splash in a market dominated by Apple (NASDAQ:AAPL) and Samsung. News that several U.S. government agencies were switching to iPhones prompted fear among shareholders earlier in the year, but BlackBerry has preached patience as it tries to claw its way back to relevance in the field. At last count, Windows Phone by Microsoft (NASDAQ:MSFT) was holding onto third place in the smartphone game.
Canadian Tire’s order will include both the Z10 and the Q10, the soon-to-be-released model featuring BlackBerry’s signature hardware keyboard. Canadian carriers are expecting the Q10 to appear in the coming weeks, though no release date has been set for U.S. stores. In the Q10, BlackBerry might see a migration from flip-phone and classic BlackBerry standard-bearer holdouts, customers looking to upgrade yet unwilling to move to a virtual keyboard. In the meantime, the corporate business signals a positive trend…