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BlackBerry’s (NASDAQ:BBRY) CEO Thorsten Heins, with his company’s new weapon in hand, has remained on the offensive in his campaign for the new BlackBerry Z10 smartphone, the company’s latest attempt at regaining some of the former glory that BlackBerry enjoyed for numerous years.
Heins took to task Apple’s (NASDAQ:AAPL) iPhone and Samsung’s (SSNLF.PK) Galaxy line for different reasons around the eve of the launch of the Z10 in the United States. Mostly, he reiterated comments that he had made before, when the pre-sale for the Z10 was initiated.
Heins’ chief complaint for the iPhone is that the system is aging, and a lack of innovation at Apple has left iPhone’s user interface outdated. He noted iPhone users have to go in and out of applications and the device doesn’t allow for multitasking like the new BlackBerry Z10 does. ”It’s still the same,” Heins said of the iPhone. “It is a sequential way to work and that’s not what people want today anymore. They want multitasking.”
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