Big Data, Big Problems, Big Money
According to AllThingsD, IBM (NYSE:IBM) could be announcing “Project Sparta” at an event in Boston on October 9. The project would be the third in the company’s PureSystems line, a four-year $2 billion endeavor to provide solutions to increasingly complex computing problems associated with big data.
In March, the IDC released a statement that predicted the worldwide big data technology services market to reach $16.9 billion in 2015. Together, with the ever-encroaching presence of the cloud, solutions to big data processing problems are expected change the nature of the information services industry.
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EMC (NYSE:EMC) entered big data analytics in 2011 with the EMC Greenplum Unified Analytics Platform. The company recently launched the latest version of its Cloud Tiering Appliance which seeks to address archiving issues that overlap with big data concerns.
Oracle’s (NASDAQ:ORCL) announcement of its Big Data Appliance in 2012 marked a milestone in the company’s foray into the area. The company has also released Exalytics, an in-memory appliance that might compete most directly with SAP’s (NYSE:SAP) popular HANA offering which has been in the market for about a year.
Splunk (NASDAQ:SPLK), which had its IPO in April, competes with every huge tech player in big data with clients like Salesforce (NYSE:CRM) and Bank of America (NYSE:BAC). FBN Securities analyst Shelby Seyrafi has an outperform rating on the stock with a $45 dollar price target.
The same analyst also has an outperform rating and an $85 price target on Teradata (NYSE:TDC), an data analytics and warehousing solutions company trading around $75.70 on September 28. The company was recently put under the gun by Oracle CEO Larry Ellison who, according to Forbes, said, “we’re going to be focusing on competing more aggressively with Teradata than we have in the past.”
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