Best Super Bowl Ads: The Seahawk-Sized Winners
Like the Denver Broncos, second-quarter advertisements received little love during Sunday night’s Super Bowl. None of the spots that aired during that timeframe cracked into the USA Today‘s Super Bowl Ad Meter top ten.
First place honors went to an ad by the Anheuser-Busch brand Budweiser. The heartwarming “Puppy Love” told the tale of a pup who was removed from his Clydesdale friend through adoption. A team of Clydesdales arrest the car taking the pup away, leading to the reunion between horse and dog. “Hero’s Welcome,” another Budweiser ad, took third place for the night. “The premise is simple — every soldier deserves a hero’s welcome, as the spot chronicles a single soldier’s homecoming from Afghanistan,” Anheuser-Bush said of the ad in a statement.
Together, Budweiser and Doritos took the top four spots, with Radio Shack breaking the dominance with a fifth place finish for “Phone Call.” The success or failure of an ad was determined by 6,272 online panelists from around the country. It is the twenty-sixth year voting has taken place, and nearly 50 ads were under consideration.
“Puppy Love,” Anheuser-Busch explained in a press release, is a continuation of the 2013 ad “Brotherhood,” which aired during the Super Bowl last year. It also featured the iconic Clydesdales and trainer in an emotional commercial, and ultimately won USA Today‘s Super Bowl ad blue ribbon.
This year’s winner scored a 8.29 with the viewers, placing it well ahead of the runner-up. Second place went to Doritos “Cowboy Kid,” with score of 7.58. It bested the other brands, but Bud Light, another brew owned by Anheuser-Busch, fell short. “Cool Twist” scored just 3.89, and came in dead last, giving the company bookends of the best and worst performing ads. Also at the bottom of the barrel were ads by Dreamworks, GoDaddy, Sprint, and Subway.