Beats Music Announces Competitor to Apple’s iTunes Radio
Apple (NASDAQ:AAPL) will soon face another challenger in the crowded Internet music-streaming arena. Beats Music, the premium headphone company founded by Jimmy Iovine and hip hop artist Dr. Dre, has announced that it will soon be launching a subscription music-streaming service, reports Bloomberg. Beats Music service will compete with other online music-streaming services, including iTunes Radio, Pandora (NYSE:P), and Spotify.
However, unlike Apple’s iTunes Radio and most other competitors, Beats Music will not offer an ad-supported version of its music-streaming service. According to Beats Music’s website, the service will be available as a $9.99 a month subscription. Apple’s iTunes Radio is only offered ad-free if you are a subscriber to the company’s cloud-based iTunes Match service.
Beats Music is also partnering with AT&T (NYSE:T) to offer a 90-day free trial period for the carrier’s subscribers that will be followed by a special introductory group rate of $14.99 for up to five users. AT&T will launch its Beats Music deal on January 24. However, Beats Music will first become available for Apple’s iPhone, Android smartphones, and Windows Mobile devices, as well as online, starting on January 21.
Beats Music has also partnered with retail giant Target (NYSE:TGT) to promote its new music-streaming service. Beats Music prepaid gift cards will be exclusively available at Target and the retailer will also offer customers a free one-month trial of Beats Music with any purchase made at the Electronics & Entertainment counter during the week of January 26.