AT&T TARGETS Ads and 4 Telecom Titans Attracting Interest
AT&T, Inc. (NYSE:T): In what a few critics are already referring to as being Big Brother-like, AT&T has revealed plans for the launch of a “proprietary service” allowing marketers to target Internet ads to consumers by taking advantage of data collected from U-verse and AT&T wireless subscribers. The story in Multichannel News stated that the ad collection/distribution is to be overseen by AT&T’s AdWorks division. It is scheduled to begin next month. The shares traded down $0.07 (0.19%) recently at $36.80.
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Sprint Nextel Corp. (NYSE:S) has partnered with Vision Wireless to offer business customers a bring-your-own-device, or BYOD, management solution. The new offering assists in rounding out the carrier’s suite of professional mobility services, which including device management along with mobility management offerings. Pete Parish, who is a senior product marketing manager with Sprint, stated that with each of the services in the suite, Sprint has relied on third-party experts in their respective fields. Vision, a telecom expense management provider, provides solutions that its carrier customers, including AT&T and T-Mobile, are able to self-brand. The shares traded up $0.02 (0.52%) recently at $4.84.
Verizon Communications Inc. (NYSE:VZ) is still the mobile-phone wireless carrier to defeat, according to discoveries by a Bellevue, Wash.-based wireless-analysis company which evaluates voice, data and text services in the Twin Cities. Recently, RootMetrics completed its third metro-area pass with a ton of Android phones performing 22,377 call, data, and text tests for the replication of what the experience of an average consumer with AT&T, Sprint, T-Mobile and Verizon devices. The shares traded up $0.02 (0.05%) recently at $42.78.
Vodafone Group plc (NASDAQ:VOD): “Idea Cellular led subscriber additions in the third quarter, while it also added a considerable number of users in the fourth quarter. Vodafone has been maintaining a steady pace of subscriber addition, while Airtel has been concentrating on 3G services,” stated Ankita Somani, sector analyst at Angel Broking. The shares traded up $0.05 (0.17%) recently at $29.34.
Leap Wireless International Inc. (NASDAQ:LEAP): Verizon needs to continue with its plans to swap radio spectrum with T-Mobile USA, the fifth largest wireless service provider, and swap wireless airwaves with the inexpensive wireless service provider Leap Wireless. The new sets of spectrums are intended to strengthen Verizon’s competitive position against its major rivals. The spectrum deals could be accretive to Verizon in the long term, but it could also put pressure on the balance sheet during the short term by lowering cash balances and raising capital expenditures. The shares traded down $0.16 (2.81%) recently at $5.53.
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