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Following a leak last week, AT&T (NYSE:T) officially revealed on Monday that the highly anticipated BlackBerry (NASDAQ:BBRY) Z10 smartphone will go on pre-sale today, and be in stores on March 22. Its cost? $199.99, with a two-year contract.
The news sparked excitement among investors, and Blackberry shares soared as a result. At 4:00 PM EST, shares reached $14.90, up 14.09 percent.
The Z10, loaded with BlackBerry’s new BB10 operating system, is slotted to be a third offering at the iPhone 5 and Galaxy S III roundtable. Although the $200 price tag is not surprising — the iPhone 5 and S III were also $199 upon release – The Verge noted that some were hoping that BlackBerry would try to undercut the competition with a lower price point…
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