AT&T Keeps Magenta, Expands Aio Nationwide
AT&T (NYSE:T) is expanding its Aio Wireless prepaid service to become available nationwide in the next month with the hopes of scooping up a bigger share of the no-contract wireless market.
“Aio expects the service to roll out in multiple markets across the U.S. over the next year, with an initial launch today in select stores in Houston, Orlando and Tampa, and with additional stores in these three markets opening in the coming weeks,” the AT&T subsidiary said in a statement.
Aio claims that it “makes prepaid wireless easy,” offering a choice of three different plans that cost between $35 and $73 per month. The company offers smartphones, tablets, and feature phones from companies like Samsung (SSNLF.PK) and Nokia (NYSE:NOK). AT&T already offers prepaid service through its GoPhone brand but is looking to create a more separate entity for prepaid service with Aio, according to a report from AllThingsD.