Lower-costing tablets helped the U.S. tablet market grow in the last year while substantially weakening Apple’s (NASDAQ:AAPL) dominant position in the arena. The share of Apple’s iPad in the U.S. market has dropped from 81 percent last year to 52 percent now, according to a new report from the Pew Research Center.
Google (NASDAQ:GOOG) Android-based devices make up most of the remaining tablet ownership, accounting for 48 percent of the total numbers. Amazon’s (NASDAQ:AMZN) Kindle Fire is top in that category, with 21 percent of the overall market, while Samsung Galaxy’s Tab makes up 8 percent. The survey was conducted before the introduction of Google’s Nexus 7 or Amazon’s Kindle Fire HD. Both of those devices have a lower price tag than the iPad and may cut into Apple’s share further.
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The report added that 22 percent of U.S. adults currently own a tablet and another 3 percent regularly use a tablet owned by someone else at home. About 68 percent of tablet owners bought their device in the last year.
The report added that of the 44 percent of adults who reported owning a smartphone, 46 percent have an Android phone, 38 percent have an iPhone, while 10 percent have a Research In Motion (NASDAQ:RIMM) Blackberry. The survey found operating system loyalty among those who have both a tablet and smartphone. Almost 57 percent of iPad owners also have an iPhone, while 66 percent of those who own an Android tablet have an Android phone.