Are the Internet Power Players Changing?

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The Internet revolutionized how people view and consume information. From email to social-media networking, users are finding more content to digest than ever before. The popularity of the Internet also paved the way for more advertising in our daily lives.

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According to comScore (NASDAQ:SCOR), a leader in measuring several aspects of the digital world, Americans are viewing massive amounts of online video. The company recently announced that data from its Video Metrix service showed about 182 million U.S. Internet users watched nearly 38.7 billion online content videos in December, compared to 40 billion content videos in November. As normal, Google Sites generated the highest number with 13.2 billion videos and easily logged the highest average engagement among the top ten properties.

Video ads, often a pesky prerequisite for viewing online videos, totaled 11.3 billion in December, an increase from 10.5 billion in the prior month. Video ads reached 53 percent of the total U.S. population an average of 70 times during the month. Video ads crossed the double digit billion mark in 2012 for the first time ever.

So which sites are attracting the most users and providing a huge medium for advertisers…

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