Are Facebook Users Becoming Less Interested?
Facebook (NASDAQ:FB), the world’s largest social-media network, recently celebrated its nine-year anniversary. In less than a decade, the site has accumulated more than one billion users and became a publicly traded company in one of the biggest initial public offerings in history. However, as a public entity, Facebook is constantly under the microscope. A new study pokes at user trends and their increasing willingness to take breaks from the social giant.
Considering other social sites such as LinkedIn (NYSE:LNKD), Google+ (NASDAQ:GOOG) or Yelp (NYSE:YELP), Facebook is clearly in a class of its own in terms of the amount of users, but are they becoming less interested? New findings from the Pew Research Center’s Internet & American Life Project indicates that 61 percent of current Facebook users at one time or another in the past took a voluntarily break from the social site for several weeks or more.
Apparently, Facebooking is not for everyone. Twenty-percent of the online adults who do not currently use Facebook, claim they at least tried the social site once, but no longer use it. Only 8 percent of online adults who do not currently use Facebook are actually interested in becoming a user in the future.
Why did users change to inactive status…