Apple’s Upcoming Media Event May Feature More Than iPhones
Apple (NASDAQ:AAPL) aficionados may be pleasantly surprised by an unexpected product refresh at the upcoming iPhone media event scheduled for September 10. Although Apple is widely expected to unveil two new models of iPhones on Tuesday, there is also the possibility that the Cupertino-based company has at least one other surprise up its sleeve.
One of those surprises may be a new version of Apple TV, the digital media receiver that Apple first released in 2007. As first reported by Apple Insider, the Online Apple Store is no longer offering refurbished Apple TVs for sale. Although Apple may simply be temporarily out of refurbished units, stock shortages can also indicate that the company is gearing up to release a new iteration of a product. This interpretation is bolstered by a recent report from global trade intelligence platform Panjiva via GigaOM.
Panjiva uncovered several bills of lading for three separate shipments that Apple received in August from BYD Precision Manufacture in China. Two of the bills of lading describe the contents as “Set Top Box with Communication Function,” while a third bill described it simply as “Set Top Boxes.”