Apple’s Siri is Making Friends
Siri fans, rejoice. Honda (NYSE:HMC) will now be offering Bluetooth integration of Apple’s (NASDAQ:AAPL) voice-activated personal assistant to iPhone users in three new car models: the 2013 Honda Accord, Acura RDX, and Acura ILX. Specific pricing and sale dates have not yet been released.
Drivers will be able to hold down a voice command button located on the steering wheel to activate an “eyes free” mode without a visible screen. Then they can easily check the weather, read and dictate text messages, and get turn-by-turn directions, sans distractions.
But no automaker has yet announced plans to integrate Siri into quite so much of its fleet, nor in such popular vehicles as the Honda Accord, which was the fourth best-selling vehicle of 2012.
While the convenience of Siri integration may or may not prove to be a deciding factor for consumers purchasing new vehicles, there’s no question Apple is a beneficiary. People purchasing these cars for tens of thousands of dollars will likely want to take advantage of one of their most advanced features, which means purchasing a comparably less expensive iPhone. Until Google (NASDAQ:GOOG) has its own strong voice assistant for Android, and begins making deals with automakers for its integration, Apple really has no competition in this space.
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