Apple’s Rumored HDTV Already Has Buyers
Why knows when Apple’s (NASDAQ:AAPL) phantom high-definition television will become a reality, but if it were to, it appears it’d have a pretty decent market. According to a recent survey, almost half of all iPhone users are likely to buy Apple’s rumored television set. Market research firm Strategy Analytics said 2012 ConsumerMetrix survey found “nearly half” of those who already own an iPhone would be “very or somewhat likely” to buy an Apple TV set.
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Of the total consumers polled by the firm, and not just iPhone users, less than a quarter of those polled said they’d buy the device in its first year, while another 5 percent they’d be “very likely” to buy, and less than 20 percent said they were “somewhat likely.”
According to Jia Wu of Strategy Analytics, the poll didn’t specify any real feature for the television, but based its question on just a price range. “It’s more based on the assumption that the TV will be sold at $1,000 or $1,500, and also we don’t know many details of the product, only the consumer interest and willingness to pay,” Wu told CNET.
In the U.S., 35 percent of those polled said they’d pay $1,000 or more for the device. Only 14 percent wanted to pay above $1,600.
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