Apple’s Rivals Fail to Crack This Niche Market
It appears that Apple’s (NASDAQ:AAPL) solid position in the 4-inch smartphone display segment of the market has caused some of the iPhone maker’s competitors to rethink their “small” smartphone marketing strategies. According to the Taipei-based DigiTimes via Apple Insider, both Samsung (SSNLF.PK) and HTC have been unable to lure customers away from the iPhone with their similarly sized devices.
According to the DigiTimes, both Samsung and HTC offer “mini” versions of their flagship devices that are close in size to Apple’s iPhone. Samsung offers the Galaxy S4 mini, while HTC sells the HTC One mini. Both devices feature a 4.3-inch display.
However, DigiTimes’ unnamed sources report that Samsung’s Galaxy S4 mini sales have been “bleak.” Although the HTC One mini had strong sales in some markets, the Taiwan-based smartphone maker was still forced to heavily discount the “mini” smartphone barely two months after its initial release.