Apple’s New iPad Takes Aim
Other similar devices include Hewlett-Packard’s (NYSE:HPQ) Envy x2, Samsung’s (SSNLF.PK) ATIV Smart PC 500T Tablet, Asus’ VivoTab, and Acer’s Iconia W510.
According to Yeung, the 128GB iPad gives Apple a new way to attack the 200-million strong market of non-Apple laptops. This battle will particularly play out in the enterprise market, the analyst added.
As far as margins go, Yeung believes the addition of the device will prove accretive. “Indeed, 128GB is the optimal configuration, noting that a hypothetical introduction of a 256GB version would be dilutive at current pricing,” the analyst said.
Here’s how Apple has been trading technically in 2013:
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