Apple’s New iPad Takes Aim

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Other similar devices include Hewlett-Packard’s (NYSE:HPQ) Envy x2, Samsung’s (SSNLF.PK) ATIV Smart PC 500T Tablet, Asus’ VivoTab, and Acer’s Iconia W510.

According to Yeung, the 128GB iPad gives Apple a new way to attack the 200-million strong market of non-Apple laptops. This battle will particularly play out in the enterprise market, the analyst added.

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As far as margins go, Yeung believes the addition of the device will prove accretive. “Indeed, 128GB is the optimal configuration, noting that a hypothetical introduction of a 256GB version would be dilutive at current pricing,” the analyst said.

Here’s how Apple has been trading technically in 2013:

Screen Shot 2013-01-30 at 9.21.35 PM

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