Apple’s Latest Ad Pushes Design Unity
A new iPhone 5C advertisement titled “Designed Together” emphasizes the synthesis of Apple’s (NASDAQ:AAPL) hardware and software design. The ad highlights the many congruencies found in the iPhone 5C’s exterior design and the various elements in the new iOS 7 operating system.
The Cupertino, California-based company’s latest ad appears to reiterate the message Human Interface Design Chief Jony Ive conveyed in a video that introduced the iPhone 5C at Apple’s September 10 media event. “We believe the iPhone is an experience,” Ive said in the video. “An experience is defined by hardware and software working harmoniously together.”