Apple’s Jony Ive Shares ‘Fanatical’ Design Approach
Jony Ive, the renowned designer behind some of Apple’s (NASDAQ:AAPL) most iconic products, discussed his design philosophy in a recent interview with Vanity Fair. Although Ive declined to disclose any details about secret products that may be sitting on his workbench in Cupertino, Apple’s senior vice president of design did reveal the “fanatical” obsessions that led him to create products like the iPhone and iPod.
Ive told Vanity Fair that he is “fanatical in terms of care and attention to things people don’t see immediately. It’s like finishing the back of a drawer. Nobody’s going to see it, but you do it anyway. Products are a form of communication — they demonstrate your value system, what you care about.”
Although Ive most recently designed Apple’s iOS 7 software, he is primarily a designer of hardware. Ironically, the designer of some of the world’s best-known technological objects lamented the increasing use of computer technology in the design world.