Apple’s iPod Still Dominates Dwindling Media Player Market
Although the portable media player market has been in decline over the past several years, Apple’s (NASDAQ:AAPL) iPod still holds the lion’s share of the market. NPD Group research analyst Benjamin Arnold recently told Apple Insider that Apple’s iPod accounted for 72 percent of the total market for standalone music players.
Apple has maintained is dominance in this market even as its own products have cannibalized the iPod’s market share. According to NPD’s research, the overall media player market has shrunk by 33 percent over the past 12 months. The analyst noted that the two latest iPhone models — the iPhone 5C and the iPhone 5S – have fueled the media player’s recent decline by replacing iPods in the exercise market niche.
According to Arnold, the iPhone 5C is attracting more workout users with its durable plastic shell that makes it less likely to break if dropped. As noted by Apple, the iPhone 5C’s shell is “crafted from a single, hard-coated polycarbonate body with a steel reinforced frame for a solid, sturdy feel.” On the other hand, the iPhone 5S includes an M7 motion coprocessor that can record motion data for users during a workout via its accelerometer, gyroscope, and compass. As noted by Arnold via Apple Insider, both devices have subsumed part of the iPod’s share of the fitness market.