Apple’s iPad is Still King
The unwrapping of gift boxes has brought happiness to all tablet manufacturers this holiday season, with sales spiking all around. But according to a study of ad impressions coming from these tablets, none of the devices has anything on Apple’s (NASDAQ:AAPL) iPad just yet when it comes to popularity.
The iPad Domination
Research firm Chitika measured ad impressions from various manufacturers’ devices in the pre-Christmas week and found that 87 percent of the tablet web traffic in North America was generated by an iPad somewhere. That effectively means that for every 100 iPad impressions, all other tablets combined only have 14.75. Putting it further into context, Venture Beat postulated that for every 100 web page views on an iPad, an Amazon (NASDAQ:AMZN) Kindle Fire gets 4.88, a Samsung (SSNLF.PK) Galaxy gets 3.04, the Google (NASDAQ:GOOG) Nexus gets 1.22, and a Microsoft (NASDAQ:MSFT) Surface gets 0.22.
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While the biggest portion of the non-iPad traffic came from the Kindle Fire, the Amazon tablet also saw a 20 percent month-over-month growth from November. The 4.88 page views translate to a 4.25 percent share of all tablet web traffic for the Kindle. The Samsung Galaxy family’s ad impressions give it a 2.65 percent share of all domestic tablet traffic, while the Google Nexus corners 1.06 percent.
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