Apple’s Holiday Ad Brings Good Cheer to iPhone Users

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Apple is out with a new ad that is sure to tug at the strings of your heart this holiday season. The advertisement starts out in typical holiday fashion with a young boy spending the best time of year with his family. They engage in a number of traditional activities such as sledding, snowball fighting, cooking, and making cookies. However, they boy doesn’t seem to be interested in what his family is doing together as a group. Instead, he has his phone out the whole time, appearing to be more willing to pay attention to the electronic device than to his human relatives.

The reason why the scene is so gripping is that it’s one that we’re all to familiar with. All of us have been out for lunch or talking with someone only to get the cold shoulder when they spend the whole time on their phone. It’s kind of a depressing feeling; it’s one thing to get ignored for the sake of another person, but for the sake of a piece of plastic with a few flashy lights?

However, the boy isn’t being just another brat, he’s “Misunderstood,” as the title of the ad informs us. It turns out that he wasn’t playing Candy Crush Saga or texting his friends the whole time, but rather that he was shooting a video. By some miracle, the boy is a master of film editing, and he is able to compile a perfect holiday video for the family as his gift to everyone on Christmas morning. Everyone ends happy, and even the boy’s iPhone comes across as a holiday hero.

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