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Apple (NASDAQ:AAPL) is well on its way to making enterprise a viable success area for itself and it may be receiving between 5 million to 10 million annual iPad sales from the sector, according to Raymond James analyst Tavis McCourt.
McCourt made his assertions using data provided by tech distributors ScanSource (NASDAQ:SCSC) and Tech Data (NASDAQ:TECD), which said that 12 percent of its business now came from Apple. “We estimate that this likely equates to about two million iPads per year,” McCourt said, according to Barron’s. “If we presume other distributors are having similar success, then enterprise distribution may account for 5-10 million iPads annually, which we view as impressive as this does not include [bring your own device] iPads brought into the enterprise.”
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According to the analyst, Tech Data indicated that Apple was “deliberately expanding its authorized resellers for Macs and iPads in a bid to further penetrate enterprise markets.”
However, iPad sales in the enterprise sector were still incremental to Microsoft (NASDAQ:MSFT) Windows-based PCs rather than being cannibalistic.
Apple chief executive Tim Cook has been very vocal about the company’s enterprise ambitions and said recently that almost every company in the Fortune 500 was currently testing iPads. “In the office the iPad is showing up more and more and doing more and more things,” Cook said. “The iPad has become an indispensable tool worldwide to help employees across the industries do their jobs more effectively.”
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