Apple’s Domination of the Education Tablet Market Is Here to Stay
During Apple Inc.’s (NASDAQ:AAPL) fourth-quarter earnings call last week, CEO Tim Cook capitalized on many of the tech giant’s most recent successes, but he especially drew focus to the company’s domination of the education tablet market. Saying that he had “never seen a market share that high before,” Cook was quick to point out figures that suggest the tech giant’s grip on the industry — and, as it turns out, the CEO wasn’t lying.
It’s a common practice for company executives to exaggerate the success of their business; however, Apple Insider reports that Apple’s control over the education tablet market might even be more significant than expected, and there is still room for growth. Based on the results of a recent survey that gauged educators’ interest in employing tablets, there is almost near-unanimous agreement that the tablets will soon enter any classrooms they haven’t already.
The developer of one iOS education app, PocketPhonics, conducted a survey of 374 parents and 160 teachers throughout the U.S., and the company found that almost all of those assessed shared an agreement that tablets would soon be used in all elementary schools and preschools, with 83 percent of parents asserting that they would support the initiative. As of now, Apple owns 94 percent of the education tablet market, but only 25 percent of American elementary schools have tablets, though that number is expected grow significantly, instantly adding to Apple’s sales.