Apple’s App Store Is Now More Kid-Friendly
Apple (NASDAQ:AAPL) is making some changes to its App Store to create a kid-friendly user experience in order to encourage the use of iOS 7 for educational purposes and to make sure the company is in compliance with the recent expansion of the Children’s Online Privacy Protection Act.
According to a report from MacRumors, Apple has created an entirely new section of the App Store called “Kids Apps,” which will be sectioned off by age. It will have apps for children 5 and younger, 6 to 8, and 9 to 11 years old. And for the first time, users younger than 13 will be allowed to have an iTunes account, a change Apple has made in part to encourage the use of its products in schools.
The new rules of the Children’s Online Privacy Protection Act state that companies cannot collect personal information on users under the age of 13 without parental consent. Companies have been restricted from collecting information including name, address, and telephone number from users younger than 13, but that rule has been expanded to include access to photos, video, and audio posted by young users as well.