Apple TV Is Eating Up the Streaming Devices Market
Apple (NASDAQ:AAPL) TVs are dominating the streaming devices market, grabbing 56 percent of that market for 2012 due to the device’s ability to easily transfer images from a tablet or laptop to its TV screen.
Roku came in second with 21.5 percent of the market, followed by TiVo (NASDAQ:TIVO) with 6.5 percent. The Frost & Sullivan report pointed out that Apple was able to overcome Apple TV’s relatively limited content offerings with its AirPlay feature that allows content being played on a laptop or tablet to be transferred to a TV’s screen wirelessly.
The firm said the AirPlay feature was “strategically crafted to simplify the process of transferring laptop and tablet displays to a TV screen,” adding, ”it is AirPlaying — not OTT [over the air] streaming — that is the primary reason for purchase of Apple TV devices.”