Apple TV and Roku 3 Compete for Set-Top Box Market Domination

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Apple’s iTV and the Roku Streaming Player system seem to be controlling the entirety of the set-top box market. The two products together currently dominate a whopping 80 percent of the market. The dynamic has lead to a myriad of speculation about which product is beefier and better than the other. The Apple TV has continued to maintain a steady popularity, even in the wake of a growing following for the Roku 3 system, perhaps because the Apple brand is better known and thus, trusted.

Regardless, the market for streaming accessories, like those that Apple and Roku are providing, has grown — and sales of the players are up more than 30 percent over the past 12 months. The Roku 3 system has been praised for having a superior user interface that’s incredibly easy to navigate: unlike the Apple TV, it doesn’t separate content by it’s provider, thus you don’t have to guess whether the content you want to watch is on Hulu, Amazon or Netflix and navigate between the different app menus: you simply search, and Roku finds. It also boasts more available content than the Apple TV, although the Apple TV is gradually catching up, having recently added HBO Go, WatchESPN and WatchABC.

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