Apple Recap: Brand Value, 5C Surplus, and a Win in Brazil
Shares of Apple’s (NASDAQ:AAPL) stock tumbled along with the broader market on Monday, with the S&P 500, the Dow Jones, and the Nasdaq all closing lower in the face of a possible government shutdown. The iPhone maker closed down 1.24 percent, or $6.00, at $476.75. Here’s a cheat sheet to today’s top Apple stories:
Here’s Why Apple Is the Most Valuable Brand in the World
Apple has been named the most valuable brand in the world in 2013 by brand consulting company Interbrand. According to Interbrand, Apple’s estimated brand value is $98.3 billion, 28 percent more than its $76.5 billion value in 2012. Interbrand has been compiling its Best Global Brands report since 2000, and Apple’s brand value has been skyrocketing over the past several years. Last year, Apple was ranked the second-most valuable brand in the firm’s annual report.