Apple Owns This Bizarre New Trademark
All the lawsuits around the world against its Google (NASDAQ:GOOG) Android rivals appear to have driven Apple (NASDAQ:AAPL) to intellectual property obsession. According to Patently Apple, the iPhone maker has just received a trademark for the use of the word “retina.”
Apple uses the word to describe the high-definition new displays on the newer versions of its iPhone, iPod touch, iPad, and MacBook Pro. This particular display is called so because it is high enough in pixel density to ensure that the human eye is unable to discern individual pixels. Fortunately, the filing adds that the trademark will cover computer displays, including handhelds, notepad computers, and displays used in telephone computers. The trademark was originally filed in May 2011 and was published by the U.S. Patent and Trademark Office on Tuesday.
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A second trademark, also freshly granted, covers the icon representing Apple’s Game Centre. The filing for it covers computer software for use in developing and accessing games, and for scoring and tracking performance, as well as for entertainment services and social networking.
Facebook (NASDAQ:FB) is known for some fairly absurd trademarks, including those for the words “book,” “face,” “wall,” and “poke.” It said in hotly debated new user agreement guidelines in March that any member of the social network was not allowed to use any of the above words without “prior written permission.”
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