Apple iWatch: Will It Be a Big Flop?
Speculation surrounding the rumored device has been making its way through the market for a few months now, and many think an iWatch device could be a winner. When considering the traditional watch market, which brings in $56 billion annually, some estimate that Apple could snag $3.4 billion to $5.7 billion annually for itself with an iWatch device.
To pull in those sales figures, Apple would have to sell the devices to about 5 to 8 percent of its base iPhone market, which would represent between 9 and 25 million units. But there’s worry that Apple also may not be able to sell an iWatch as successfully as some would expect.
Though Apple has a strong and loyal customer base, an iWatch might just not be different enough to drive sales. Some critics have even likened the concept to the iPod Nano, which is small enough to fit on a wristband. Still others think an iWatch wouldn’t have much of an edge over iPod, because many potential users already bring their iPods with them while exercising — or would otherwise be carrying a smartphone – leaving them with little to no need for a smartwatch…