Apple is Spreading Its Retail Wings
Apple (NASDAQ:AAPL) is acting on its intention to enter new markets in the coming year and has announced the opening of its first-ever store in Brazil. The iPhone maker emailed several Brazilian outlets to confirm that it would open a retail store in Rio de Janeiro, though an exact timeline was not specified. This will also be the company’s first independent store in South America.
“We look forward to the opening of the first Apple Store in Brazil, where we have long standing customers and hope to win many more each day,” the company said in the emailed statement. “[We] cannot wait to offer the unique Apple retail people of Rio de Janeiro and customers from across the region.”
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According to Apple’s recently reported financials, it has plans to open between 30 and 35 new stores in the coming year, with 75 percent of those springing up outside of the U.S. It was also recently reported that Apple was hiring retail employees in Istanbul, Turkey.
Brazil, along with China and India, has been recognized as the next big destination for tech companies that are seeing saturation in western markets. Intel (NASDAQ:INTC) chief executive Paul Otellini said during an earnings conference call in July that China and Brazil were two regions where demand was “growing nicely.”
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