Apple Is King of the Small and Medium Business Market
Apple (NASDAQ:AAPL) dominated the enterprise market among small- and medium-sized business, or SMB, customers in 2013 according to the latest data from cloud-services provider Intermedia. As noted by Intermedia, Apple accounted for approximately 190,000 activations during the first 10 months of 2013. This was 76 percent of the total device activations on its network.
In contrast to Apple’s overwhelming majority share, Samsung (SSNLF.PK) only accounted for 29,000 activations, or a 12 percent share of the total device activations. However, the Korea-based smartphone maker was still far ahead of the other Android, Windows, and BlackBerry (NASDAQ:BBRY) device runner-ups. For example, Google’s (NASDAQ:GOOG) Motorola was a distant third place with a 5 percent share, while “other Android devices” accounted for a three percent share.
Although Apple is dominating the SMB enterprise market, Intermedia noted that each device vendors’ growth didn’t appear to come at the expense of another. In other words, the overall growth of the mobile enterprise market accounted for the expansion of each vendor’s user base. However, Apple’s user base was much larger than the other vendors’ user bases.