Apple: iPhone 5S Set a New Precedent with This Technology
“iPhone 5S is our most refined iPhone to date. It is meticulously designed, engineered, and crafted. But it’s the remarkable innovation inside the iPhone 5S that sets a new precedent,” said Senior Vice President of Design Jony Ive in the Apple (NASDAQ:AAPL) video detailing the iPhone’s latest innovation. “It’s not just rampant technology for technology’s sake. Every single component, every process has been considered and measured to make sure that it is truly useful… this care, this consideration extends to how we protect all of the important information that you actually carry on your iPhone.”
Taking to the stage at Apple’s headquarters in Cupertino, California on Tuesday, Phil Schiller, the company’s senior vice president of worldwide marketing, announced that not one, but two smartphones would replace the current iPhone 5. Unlike in previous product refreshes, the iPhone 5 will not be discounted to make “it more accessible to new people,” it will be gone. That might have been the most shocking announcement of the day’s festivities.
The announcement that was perhaps less shocking was Apple’s revelation that the next iteration of its flagship phone, the iPhone 5S, will be distinguished from its cheaper counterpart, the iPhone 5C, largely by this new piece of technology: the fingerprint sensor. That security feature was long-rumored to be part of the next Apple device, and beside processor speed and camera improvements, the fingerprint sensor — known as Touch ID — is the major difference between the previous iPhone generation and the iPhone 5S.