Apple Gains Holiday Smartphone Market Share Weight
Newly released data from online ad network firm Chitika showed that Apple (NASDAQ:AAPL) emerged as the biggest overall winner in the North American smartphone and tablet markets after the holiday season. As seen in the graph above, Apple was the only smartphone company to gain usage share among all of the major device makers.
Chitika compiled its holiday season data by sampling some of the tens of millions of smartphone and tablet online ad impressions from its network from December 20 through December 29. As noted by Chitika, “Apple users still generate the highest share [of] North American Web traffic as compared to any other manufacturer.”
Every other device maker either lost or maintained their market share. However, Apple increased its share of the North American smartphone market by 1.8 percent to finish the season with a 54.3 percent share. Google (NASDAQ:GOOG) saw no growth over the holiday season but maintained its 0.7 percent market share. Google-owned Motorola saw a slight decline of 0.1 percent to end the season with a 3.5 percent share.
Samsung (SSNLF.PK), Apple’s primary rival and the No. 1 smartphone vendor in the world, emerged from the holiday season as the biggest loser in the North American smartphone market. The Korea-based smartphone maker lost 0.8 percent market share to finish the holiday season with a 23.7 percent share.