Apple Dominates Online VOD Market

| + More Articles
  • Like on Facebook
  • Share on Google+
  • Share on LinkedIn

Apple (NASDAQ:AAPL) now dominates the market for online video-on-demand, as sales of conventional discs like Blu-rays and DVDs continue to fall. The NPD Group’s report explains that discs now account for only 61 percent of the home market, down from 64 percent in 2011. Meanwhile, digital downloads have grown from 14 to 16 percent. 

Apple first began offering movie rentals in 2008, followed by 99-cent TV show rentals in 2010. VOD is “widely seen to be the next generation video ownership option,” reports NPD, and while iTunes “dominates the [larger] market for movie electronic sell through, [there is] more competition for iVOD rentals.”

Investors are making great returns as markets roar higher. Join the party. Click here to discover our Feature Stock Pick now!

Among rental competitors, iTunes has 45 percent of unit share. In second place is Amazon’s (NASDAQ:AMZN) Instant Video (18 percent), Walmart’s (NYSE:WMT) Vudu (15 percent), and Microsoft’s (NASDAQ:MSFT) Zune/Xbox Video (14 percent). These numbers show that more and more consumers are now using web and mobile-friendly platforms to access movies, rather than dedicated game consoles.

Don’t Miss: Will This Monster iPad Boost Apple Earnings?

More Articles About:

To contact the reporter on this story: staff.writers@wallstcheatsheet.com To contact the editor responsible for this story: editors@wallstcheatsheet.com

Yahoo Finance, Harvard Business Review, Market Watch, The Wall St. Journal, Financial Times, CNN Money, Fox Business