Apple Dominates Consumer Electronics Shoppers’ Wish Lists
Will the 2013 holiday shopping season turn out to be an unprecedented bonanza for Apple’s (NASDAQ:AAPL) product sales? During Apple’s recent fiscal fourth quarter earnings call, CEO Tim Cook predicted that, “It’s going to be an iPad Christmas.” However, newly released data from market research firm Parks Associates suggests that iPads will not be the only Apple product that will make an appearance under people’s Christmas trees this year.
According to Parks Associates’ research, Apple is currently dominating seven key categories of planned holiday purchases in consumer electronics. Apple is the top consumer electronics brand of choice for shoppers that are intending to buy a desktop computer, laptop, tablet, smartphone, home networking router, MP3 player, and streaming media device this year, reports Parks Associates.
“Apple topped the list of intended brands for desktop purchases for the first time this year,” wrote Parks Associates Consumer Analytics director John Barrett. “In 2011 and 2012, Dell (NASDAQ:DELL) was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE [consumer electronics] categories.”