Apple Customers Scramble for Rare iPhone 5S Gold Model
When images of an upcoming gold-colored iPhone first began circulating on the Internet several weeks ago, some commentators expressed dismay that Apple (NASDAQ:AAPL) would release such a “gaudy” phone. However, it now appears that Apple’s gold-colored iPhone 5S is by far its most popular new model.
As reported by the Wall Street Journal, most of the approximately 40 customers waiting outside the Apple Store in Beijing’s Sanlitun district on Friday were there to pick up a gold-colored iPhone 5S. Many industry watchers anticipated that this color option would be popular in Asia, where it has positive connotations of wealth.
However, the worldwide popularity of the gold-colored iPhone appears to have caught both the analysts and Apple off guard. As reported by Business Insider, it appears that Apple Stores across the country are already out of stock on the gold-colored iPhone 5S. The shortage of this popular iPhone model may have also been exacerbated by many stores having very few units in stock to begin with.