Apple Challenges Smartphone Rivals in India With Older iPhone

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(NASDAQ:AAPL) may be planning to sell its 8GB iPhone 4 at a discounted price in a renewed effort to boost its minor market share in India, according to unnamed sources cited by the Economic Times. According to the sources, the discontinued iPhone 4 will be priced at Rs 15,000, or approximately $250.

“Apple’s iPhone 4 8GB model used to rank amongst the top three selling models by unit sales and fight neck and neck with Samsung (SSNLF.PK), but with its exit the company lost much ground,” an Indian electronic retail executive told the Economic Times. Apple stopped selling the iPhone 4 through its Apple Stores and online after it released the iPhone 5S and iPhone 5C in September of 2013.

However, “reliable sources” cited by TechCrunch said that Apple is unlikely to implement such a drastic price cut. TechCrunch’s sources pegged the discounted 8GB iPhone 4 price at Rs 22,000, or around $358. This would make the new iPhone 4 price about $70 less than its original retail price. The Economic Times’ sources speculated that Apple would source its iPhone 4 models from existing inventory rather than rebooting production, since Apple “follows economies of scale.”

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