Apple and Yahoo: BFFs in iOS 7
Does the new iOS 7 make Apple (NASDAQ:AAPL) and Yahoo (NASDAQ:YHOO) “best friends forever?” Although Yahoo has been an integral part of Apple’s mobile operating system since the iPhone’s debut in 2007, it seems that the latest version of iOS has even further cemented the two tech companies’ bonds.
The new built-in Weather app for iOS 7 is a good example of the deepening bonds between these two companies. Although Apple already used Yahoo’s weather forecast updates for iOS 6, it was visually apparent that iOS 7’s new native Weather application was essentially a retooled version of Yahoo’s own weather app for iOS.
Apple Insider notes that Yahoo’s recently updated weather app for Apple’s iOS includes many of the same design elements that are found in Apple’s new built-in Weather app. This would seem to indicate that Yahoo was not only supplying weather updates for Apple’s Weather app, but it was also helping to design its appearance and functionalities.
Perhaps it was no coincidence that Yahoo’s Weather application was the recipient of an Apple Design Award at this year’s Worldwide Developers Conference. Apple noted the app’s “simple, uncluttered, and beautiful visual design” – adjectives that have often been used to describe Apple’s own design ethos.