Apple and Google Are Killing BlackBerry and Microsoft in App Sales
Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG) continue to reign supreme when it comes to mobile app purchases, according to a Canalys report issued on Monday, while Microsoft (NASDAQ:MSFT) and BlackBerry (NASDAQ:BBRY) are more paupers than princes in this court. Google Play and Apple’s App Store are dominating app and in-app purchases, but Microsoft’s Windows Phone Store and BlackBerry World are struggling to get their footing, despite a growing smartphone market and a double-digit increase in app downloads in the last three months.
The report shows that app downloads at the four stores totaled 13.4 billion in the first quarter, up 11 percent from the October to December quarter, with revenues reaching $2.2 billion from app sales and in-app purchases (before revenue sharing), up 9 percent from the previous quarter. In North America, downloads and revenues were up 8 percent and 6 percent respectively. Emerging markets such as South Africa, Brazil, and Indonesia, showed the strongest growth in terms of app downloads, but revenue growth was less strong. Conversely, revenue growth was stronger in Western Europe than was growth in downloads, up 10 percent versus 8 percent.
“Apps have had a huge impact on the way consumers use mobile devices, what they value, and what they expect from smart phones and tablets. They are now central to how consumers engage with content and connected services, and how they personalize their devices around the app-enabled features that are important to them,” said Adam Daum, Canalys Chief Analyst, Analytics.
“This is a multi-billion-dollar growth market, with more and more consumers around the world now comfortable and confident in finding apps, downloading them and making in-app purchases, on a growing addressable base of smart phones and tablets.”