Apple and GM Are Feeling the Love
Apple (NASDAQ:AAPL) and General Motors (NYSE:GM) demonstrated some mutual admiration on Tuesday with the automaker announcing that it would integrate the iPhone maker’s Siri personal assistant into its vehicles. The added functionality will be in available in GM’s new Chevrolet Spark and Sonic LTZ and RS models, available early next year, TheNextWeb said.
What Does the Apple-GM Collaboration Entail?
Apple announced the Eyes Free functionality as a new feature of Siri alongside the release of iOS 6. Eyes Free lets a user start certain specific vehicular tasks or employ a paired iPhone simply by using voice commands. While it was reported in June that GM would be one of the companies to make use of the new technology, there had been no timeline on the availability of a collaborative product.
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The feature will be offered in GM’s Chevrolet Spark (1LT and 2LT) and Sonic LTZ and RS models as part of the MyLink infotainment system and will be compatible with iPhones running iOS 6. As far as phone functions go, users will be able to make hands-free calls, play songs from the iTunes library, and listen to and compose messages. They won’t be able to perform slightly more complex requests that may require opening a web page.
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The relationship is certainly symbiotic, as both companies will have the opportunity to offer a unique new product. Apple has received some criticism regarding its narrow line of offerings, so this venture will give it the chance to experiment with a slightly different kind of product. Siri has also not been as well received by iPhone customers as Apple would have hoped, and this new avatar gives the technology the chance at a fresh image.