Google (NASDAQ:GOOG) has made its next move in the navigation turf war with Apple (NASDAQ:AAPL) — releasing a brand new standalone Maps app for iOS with turn-by-turn navigation, Street View, and transit information. Several Apple users had been waiting for the launch after the iPhone maker removed the older version of Google Maps from its mobile devices along with the release of iOS 6 in September.
The Story Behind the Apps
The new Google Maps app is available in more than 40 countries and 29 languages, the company said in a blog post. The current version is built for the iPhone and iPod touch, and an iPad release is expected shortly.
Our 20-page proprietary analysis of Apple’s stock is ready. Click here to get your Cheat Sheet report now.
“People around the world have been asking for Google Maps on iPhone,” the company said in on its blog. “Starting today, we’re pleased to announce that Google Maps is here.”
The search giant had not publicly admitted to be working on the app following Apple’s shunning, but it was widely expected to launch it before the end of the year. Google’s original maps app was a built-in feature of iOS devices since the launch of the first iPhone in 2007. However, with local search information becoming increasingly important to advertisers and considering the growing rivalry of Google’s Android mobile platform to iOS, Apple recently decided to go in-house.
Apple’s maps app, released in September, did not fare well, though.