AOL Delays Rebranding Campaign and 4 Media Titans Making Waves

AOL, Inc.’s (NYSE:AOL) $10 million rebranding campaign was expected to launch during Monday Night Football via a TV commercial, but CEO Tim Armstrong informed BI’s Henry Blodget that the premiere was delayed. “I think it was good,” caimed Armstrong. “It wasn’t great.”

Netflix, Inc. (NASDAQ:NFLX) users may have seen a difference in the top-tier of HD streaming. The former top tier, known as X-High, was downgraded and replaced with another. Netflix claims that this new encoding enables “a better picture quality at a lower bitrate,” and that there is more detail in regards to objects like trees, shadows, skies, and faces. Furthermore, the company has stated that the lower bitrate also allows those having slower internet connections to enjoy HD.

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Walt Disney Co. (NYSE:DIS): Now that Netflix (NASDAQ:NFLX) has a dedicated children’s portal that has been improved with a theatrical deal with Walt Disney, it has begun to make a name as a network for young kids. However, this popularity could be alos cause some issues, according to the Wall Street Journal’s “Heard on the Street.” Analysts claim that the streaming may have the ability to undermine the very companies supplying it with the majority of its children’s television content, Disney and Viacom (NYSE:VIAB).

Comcast Corporation (NASDAQ:CMCSA) quietly adopted a new corporate logo including the iconic NBC network peacock, according to the Wall Street Journal. The change can be seen on a redesigned corporate site that was released late Monday (www.cmcsk.com), and it has come almost two years after the company changed the logo of entertainment giant NBCUniversal following the acquisition of a 51 percent stake in it. That redesign was revealed at a town hall meeting during early 2011, and also, it dropped the rainbow-feathered peacock and Universal’s globe.

SIRIUS XM Radio Inc. (NASDAQ:SIRI) president of operations and sales,Jim Meyer, has become a top internal contender to replace Mel Karmazin as chief executive of the satellite radio broadcaster, state sources familiar with the situation. Meyern arrived at Sirius XM in 2004, same year as Karmazin, and he is responsible for the company’s auto industry relationships, making up the majority of its revenue.

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